THE DESPERADO
A SYMBOL OF EXCELLENCE
LAUNCHED IN 2023, DESPERADO SOUL HAS QUICKLY BECOME A STAPLE IN THE WORLD OF HEADWEAR. KNOWN FOR ITS SUBTLE YET SLEEK CONTOUR, THE APPEARANCE OF DESPERADO CAPS IS MADE TO BE TIMELESS. THE NAME, DESPERADO, IS INEXTRICABLY LINKED TO THAT OF AN OUTLAW, WHICH IS PRECISELY THEIR IDENTITY—AN INDIVIDUAL WHO LIVES BY THEIR OWN TERMS, CHASES GREATNESS, AND EMBRACES ROMANCE. THIS FAST-PACED LIFESTYLE REFLECTS THAT OF HOLLYWOOD LEGENDS SUCH AS STEVE MCQUEEN, PAUL NEWMAN, AND SIDNEY POITIER.
“ELEGANCE IS NOT STANDING OUT, BUT BEING REMEMBERED.” – GIORGIO ARMANI
INNOVATING AN ICON
BEHIND THE ICONIC DESIGN OF THE DESPERADO LIES THE MODERN STORY OF AMERICAN INGENUITY. INITIALLY FOUNDED IN 2021, THE CREATORS SET OUT TO DEVELOP A HAT THAT WAS NOT AVAILABLE ANYWHERE ON THE MARKET. THEIR GOAL WAS TO MANUFACTURE A HAT THAT WOULD FEEL LUXURIOUS, SOMETHING THAT WAS ELEGANT BUT MADE A STATEMENT. AFTER TWO TEDIOUS YEARS OF RESEARCH AND DEVELOPMENT AND A FERVENT REJECTION OF THE STATUS QUO THEY RELEASED THEIR FIRST CAP, THE TROUBADOUR. DONNING AN EXCEPTIONAL BLEND OF FINE DENIM, ITALIAN LEATHER, AND SATIN LINING, THE TROUBADOUR IS THE EPITOME OF QUALITY CRAFTSMANSHIP.
“GREATNESS IS NOT IN WHERE WE STAND, BUT IN WHAT DIRECTION WE ARE MOVING. WE MUST SAIL SOMETIMES WITH THE WIND AND SOMETIMES AGAINST IT—BUT SAIL WE MUST AND NOT DRIFT, NOR LIE AT ANCHOR.” – OLIVER WENDELL HOLMES
Trailblazing
Embodied in its name, Desperado Soul has paved its own path in innovation. Constantly challenging the norm and embracing the unconventional, Desperado continues to push the boundaries of what has been plainly accepted in headwear. Much like the icons it was inspired by, the legend of the Desperado symbolizes the determination of those who choose to blaze a new trail.
